To make insurance sales and grow your business, diversifying your marketing strategy is essential. Incorporating a social media strategy within your marketing plan can get your company or agency brand in front of clients numerous times to improve client contact and ultimately increase sales.
According to a study by the Marketing Executives Networking Group noted in this article in 2010, 82% of all companies planned to incorporate social media into their marketing and PR plans. Are you falling behind and need to catch up?
Culling best practices from across the web on social marketing strategy I have found numerous themes to share:
- Build a sales funnel, According to Ethan Lyon at Sparxoo, after you've used your brand personality and message to find and target users, you must direct them to your website to gather additional information through expanded product offerings. Users won't just fork over their personal information -- you must create a compelling reason or a carrot at the end of the stick."
- Personal connection, As Seth Kravitz of InsuranceAgents.com suggests, Insurancenewsnet.com article, "social media gives you the opportunity to make a personal connection with clients that telephone calls or even personal business meetings may not allow."
- Be everywhere customers are, According to Steve Reeves of the, Customer Collective, "Sales (professionals) need to be where the customers are looking, because our competitors will be. If customers can do something on the Internet they will."
The strategy of building a website, and expecting that they will come does not work. As the experts above suggest there must be a compelling reason, i.e., why is your product superior? In real estate its having desireable properties, aka, location, location, location.
I would argue that in insurance, it's message, message, message. Do clients trust and relate to your message, does that message foster belief in your product? Using social media as one more source to get that message across may make a world of difference.
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